India's 3G subscriber base may shoot up to 90 million over the next three years, as companies gauge huge revenue potential in the country's fast-growing value added services (VAS) market, an industry player said.

"India's 3G subscriber base is likely to touch 90 million by 2013. It is estimated that five to seven per cent of mobile handsets would be 3G-enabled by 2010-2011. This is a large opportunity for all participants in the 3G area," Nazara Technologies' Chief Executive Officer Nitish Mittersain, said here.