Kerala Tourism wooing visitors from Europe

Representational PictureIn an effort to attract more visitors to the state from Europe diversified products will be showcased by Kerala Tourism which has set apart Rs 75 crore for promotional activities Kerala Tourism minister Kadakkampally Surendran said the states tourism department has activated a rigorous promotional campaign involving diverse products to promote the state in Europe as it holds the top slot in the list of high potential markets for overall tourism growthHighlighting the growth of state tourism Rani George Secretary Tourism and Culture stated that through this promotional and marketing campaign the state aims to double the foreign tourist arrivals by 2021 a press release said The latest tourist arrival statistics have shown very positive signs of attaining this goalAs many as 1018986 new domestic tourists were added during the time period of January to September 2017 as compared to the same period of previous year As a result the domestic tourist arrivals have achieved more than the target set out by the State Tourism policyDespite major changes in the tourism industry including enhanced GST rates the foreign tourist arrivals have also increased by 423 per cent during the same time period she said Under the promotional campaign in Europe 201718 Kerala Tourism has planned to utilise all forms of promotional tools under various categories including television campaigns Consumer Travel Mart and Kerala Blog ExpressDirector of Kerala Tourism P Bala Kiran said under this campaign the department has continued its focus on promoting the unexplored and pristine destinations of North Kerala such as Bekal Kannur Malabar Wayanad etc Kerala Tourism has planned a string of B2B Meets amp Trade Fairs in order to attract the European vacationers to the state The aim is to scale up the trade and tourism business of the state while establishing new trade connections in the potential markets he addedThe second phase of the ambitious promotional campaign had commenced with the participation of Kerala Tourism in Vakantiebeurs the tourismleisure fair of The Netherlands which would be followed by FITUR the international tourism trade fair of Spain The German cities of Dusseldorf and Hamburg would be the venues for the first road shows in Phase IIKerala Tourism would participate in BIT the international travel expo and road show at Milan in Italy from February 1113 Last year Kerala Tourism had launched Yalla Kerala Lets go Kerala campaign with a budget of Rs 7 crore targeting West Asian markets such as Saudi Arabia the United Arab Emirates Oman Qatar Kuwait and Bahrain to attract Arab tourists to KeralaThe contentreporting displayed on our website wwwmiddaycom is provided ASIS AS AVAILABLE by us from third party agencies sources without any verification from our side It may contain error bugs and other limitations The readers can rely on the content at their own will Midday accepts no responsibility or liability for its dependability trustworthiness reliability data text images video messages or any other material whatsoever or for any claimslossaction that the reader may suffer as a result of relying on the content on our site Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoeverCatch up on all the latest Mumbai news current affairs from Mumbai local news crime news and breaking headlines hereDownload the new midday Android and iOS apps to get updates on all the latest and trending stories on the goTrending Video