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Lindsay Pereira: Let's give some new awards this season
Updated On: 30 January, 2016 06:52 AM IST | | Lindsay Pereira
<p>Who cares about film awards? Here are other winning ideas for award titles — from ‘Best Actor in Political Role’ to ‘Least Offensive Minister’</p>

This is award season for Hindi cinema, when every marketing manager assumes it is his or her job to sponsor an award in the hope that someone will stop caring about the stars for a minute and care about a brand instead. This never happens, of course. People continue to care about the stars alone, defending them on Twitter as if their lives depend on whether Salman’s biceps are better than Shah Rukh’s.

What I suggest instead are awards that actually draw attention to people who do something — or, as is usually the case, don’t do something — for Bombay, like the large sculpture of a group of singing Warkaris at Juhu circle. File pic
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