The battle between BJP's PM candidate Narendra Modi and AAP chief Arvind Kejriwal is not just confined to Varanasi, but is also being played out in the cyber world, where demand for merchandise of the two leaders has seen a sharp rise in the past few weeks.

As the election fever spreads across the country, demand for poll-related memorabilia, including T-shits, mugs, clocks & watches, mobile covers, posters, wall-hangings, among others, has gone up significantly on online platforms.