"It's the first time I will be co-hosting a party," said Masaba Gupta yesterday, a few hours before she co-hosted the Vogue Fashion Night Out with the magazine last evening.

By doing so, she also launched The Social, at the Palladium, the city's latest watering hole and grazing ground for the young and restless. "It's become quite an institution," said Gupta about the shopping extravaganza. "Last year in fact I'd designed the official FNO bags, and so this year when they asked me, I said yes with pleasure.