Marketing, as a profession and as a discipline, has perhaps seen more transformation in the last decade than in the entire history of its existence. Much of this can be attributed to the proliferation of new-age media, technological evolution, rise of digital platforms that are real-time, and shareable content formats. Marketing has advanced from being a support function to a key business faculty that not only promotes the ideas of the brands but also helps engage with the market in an impactful and sustainable fashion. The modern idea of marketing relies on the concept of real time engagement with consumers for their demands and grievances. In this hyper connected era, marketing and advertising have evolved from inflated, self-proclamations to fact-based, transparent conversations with the consumers at a place and time of their choice, thereby building trust and credibility. Marketing, today, has become more interactive, measurable, analytical, consumer-focused, and intelligent, all thanks to the modern marketer who has integrated technological prowess with his creativity and communication expertise.

Therefore, it becomes important to encourage the brands’ real heroes who have immensely contributed to the development of the marketing industry for the benefit of advertisers as well as the consumers. It is with this view that Inkspell Solutions is organizing the second annual Masters of Modern Marketing Conference and Awards on August 23, 2018 in Mumbai. “It is a unique program wherein we are providing an exclusive platform for enterprises, agencies and professionals to discuss the key trends, opportunities and challenges of the marketing industry in India while also rewarding outstanding work in the advertising domain,” said Chitra Surana, Head of Alliances at Inkspell Solutions.