Open Sesame it takes more than these magic words for moviemakers to take a stunning start at the box office. But if content is king, why are these first three days so crucial?u00a0u00a0

Akshay Kumar might have been trying to serenade the box office or mend his broken bank account when he sang in De Dana Dan, 'Kyun paisa paisa karti hain, kyon paise pe tu marti hain?' Because he knew, as does all of Bollywood, that money matters. And it's not just any money but quick money at the box office that decides the fate of your film. Is it any wonder then that the Rs 35-crore 3 Idiots was declared a hit within its opening weekend when it grossed Rs 97 crore worldwide? How important really are the first few days after the release of a film? If industry watchers are to be believed, it's pretty big.u00a0