New Delhi: Traders must adopt new technology and pursue online format even as the mistrust of tax authorities against them must go, Bharatiya Janata Party's (BJP) prime ministerial candidate Narendra Modi said here Thursday.

"We have to convert challenges into opportunities. Do not be afraid of new challenges. Technology can improve delivery systems. Adopt technology and create virtual malls in your shops. Now, even people in small towns look for branded goods," Modi said.