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New initiative in India for safety of chicken stock and eggs

#IndiaForHealthyChicken is a powerful initiative that promotes the need for cultivating healthy birds for the larger good of human beings and the environment

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Rising demand for meat and eggs and a resultant turn towards intensive poultry production has in recent decades given rise to a number of health and environmental concerns that pose a challenge to the poultry industry. Bacterial disease causes huge economic losses while resulting in environmental waste and threat to human health. The solution lies in innovation to promote safe and sustainable animal farming.

It is estimated that Campylobacter and Salmonella infections that are rampant in poultry together account for 9 in 10 reported cases of bacteria-related food poisonings globally. On the other hand, excessive use of veterinary drugs, feed additives and anti-microbial that are currently used to treat animals and prevent diseases can have major long term implications on human health and the environment.

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