The Act prohibits publishing or broadcasting of advertisements that claim to cure incurable diseases completely. Last month, 18 notices were sent to several media houses, while four have been sent this month, said FDA officials. Following the notices received, a few media houses have stopped publishing the ads in question.u00a0

Section 3, 4 and 5 of the Act says that no person shall take any part in the publication of any advertisement referring to any drug in terms which suggest or are calculated to lead to the use of that drug for (a) the procurement of miscarriage in women or prevention of conception in women; or (b) the maintenance or improvement of the capacity of human beings for sexual pleasure; or (c) the correction of menstrual disorder in women; or (d) the diagnosis, cure, mitigation, treatment or prevention of any disease, disorder or condition specified in the Schedule, or any other disease, disorder or condition (by whatsoever name called).