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Of Kumbhs and Popes
Updated On: 16 February, 2013 07:47 AM IST | | Rohan Joshi
Big week for the religious. (And Manchester United fans)
Given that it’s Valentine’s week, everyone is talking about just one thing: Afzal Guru. And teddy-bears holding hearts, because nothing says I love you like a freshly-severed vital organ in the hands of a mammal that can swat your head off. But given that everyone’s being all mushy, I’ve decided to go the other way and adopt a strategy that Hollywood calls counter-programming.
In fact I’m also certain everyone else calls it counter-programming, but everything is cooler when you connect it to Hollywood (except Mallika Sherawat). Counter-programming is simple; everyone expects theatres to be full of romantic films in a week like this, so I release a horror movie to capture the audience that’s sick of romance. In summer, everyone expects action films, so I release a rom-com to change things up. And in 2014, everyone expects Rahul Gandhi or Narendra Modi to be PM, so I move to a place with brighter prospects, like Sudan.


