Tibetan spiritual leader the Dalai Lama has over 90 lakh fans following him in cyberspace. Although not tech-savvy, the Dalai Lama, revered as a demi-god by his people and followers the world over, is quite a hit on social media sites Twitter and Facebook.

The phenomenal fan following is all the more significant as his private office, based in this northern Indian town, believes extensive use of social media helps in reaching out to the netizens worldwide.