Pune: A 48-year-old businessman from Pune, who shot into the limelight after buying a 'gold shirt' worth over Rs one crore some years back, was allegedly bludgeoned to death in front of his son, police said on Friday.

Datta Phuge, the businessman from the industrial township of Pimpri-Chinchwad in the district, had become the talk of the town after he presented himself a 'gold shirt' weighing about 3.5 kg and worth Rs 1.27 crore in 2012.