Radio City, India’s leading radio network has undertaken various innovative and engaging digital campaigns across its social media platforms to unite and entertain digizens during the lockdown. In addition to the regular digital initiatives, Radio City executed various novel digital initiatives - be it Insta LIVE sessions with celebrities, Helo LIVE session with RJ’s, Concert from Home with singers on Facebook, etc. These campaigns led to Radio City witnessing a surge in its reach across its digital platforms like Facebook, Twitter, Instagram, Helo, and YouTube.

Radio City was one of the first radio stations to exclusively partner with Helo, the leading regional social media platform in 14 Indian languages, and conducted an integrated digital campaign with the #HeloLivePeMilo initiative. As a part of the week long #HeloLivePeMilo campaign, Radio City’s RJs Mitali, Harshil, Shiv, Shonali, and Kishore Kaka interacted with their fans and listeners through an engaging LIVE session on the Helo app to strengthen their connect with the regional audience. The campaign was promoted extensively across Radio City’s and RJ’s Facebook, Twitter, Instagram, and Helo handles. The #HeloLivePeMilo campaign garnered a whopping 2 million views. The individual RJ Pages saw an overall increase of 18k+ followers on their Helo Profiles post the live session.