Radio City, India’s leading radio network, recently executed, Rashi Ko Manao, a jock swap campaign, in the City of Nawabs. Spanned for 2 weeks, Rashi Ko Manao created quite a stir of inquisitiveness amongst Lucknowites, finally putting a break to the curiosity by revealing a twist to the daily programming of the station. As a part of the jock swap campaign, Radio City’s Lucknow award-winning jock, RJ Rashi will now rejuvenate Lucknow mornings by hosting ‘Morning Masala’, Monday - Saturday from 7:00 am to 11:00 am. RJ Rashi is well known for entertaining listeners in her amicable style with love and humour. RJ Mayank, who initially hosted the morning show will now take over evening airwaves from Monday – Friday, 5:00 pm to 9:00 pm, making it fun, peppy and entertaining for Lucknowites.

Rashi Ko Manao campaign was executed with a high level of curiosity, humour, coupled with some fun challenges on-air and digital platforms. The teaser phase showcased RJ Mayank discussing on-air, the problems he faced as a morning jock and not have spent adequate time with his wife. Radio City spiced up the curiosity of listeners, where RJ Mayank executed all the challenges given to him by RJ Rashi. As a part of the challenge, he served tea at the local tea shop, cooked food for his wife and finally took RJ Rashi and his wife on a city tour eventually leading to a show switch between both the jocks. Spanned for 15 days, Rashi Ko Manao, the campaign created quite a buzz amongst the listeners and social media through exciting on-air promos and engaging videos.