Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra or else face statutory action.

Last week, Dabur India Private Limited had withdrawn its Fem cream bleach advertisement, which showed same-sex couple celebrating Karva Chauth and watching each other through a sieve, after Mr Mishra termed the ad as objectionable and warned that legal steps would be taken against it.