An adventure-meets-music festival in a scenic lake-facing locale. Two beach music festivals. Through last week, we were greeted with news of these additions to an otherwise predictable itinerary. Their plans and playlists, we’re sure, will bring a smile to the many Mumbai thrill-seekers, constantly in search of offbeat activities, not the run-on-the-mill variety.

We’re also pretty sure that the news will be a green signal for corporates and big-ticket brands to head to these destinations — lock, stock and signboard. After all, music fests are increasingly emerging as hotspots for Mr Moneybags & Co to flash their agenda in bright neon colours. And it is this factor, by default that invites another huge concern. It’s a no-brainer to realize that the environment in these pristine locations comes under direct threat as a result of such human invasions.