The study 'Social Media and Lok Sabha Elections', jointly conducted by the RIS Knowledge Foundation and supported by the Internet and Mobile Association of India (IAMAI) said that "there are 160 high impact constituencies out of the total of 543 constituencies, which were likely to be influenced by social media during the next general election."

High impact constituencies are those where the numbers of Facebook users are more than the margin of victory of the winner in the last election, or where Facebook users account for over 10 percent of the voters.