It is a veritable storm in a C-Cup and the amount of chatter it's generated amongst some of India's most high profile gals is not surprising. On Sunday evening, when jewellery designer Farah Khan Ali – known for her peerless pecs and adherence to healthy living – decided to hold forth on Facebook on one of her pet peeves: the extreme lengths to which certain (ahem) women go in order to appear youthful, it created a stir.

“I often wonder why beautiful women have such low self esteem that they are willing to try everything in the world from fillers to Botox to even plastic surgery to supposedly “enhance” their looks,” she wrote, advocating instead the cultivation of inner beauty and a healthy lifestyle.