Who said young Indians are not reading? They are reading copious amounts of long articles, watching serious videos and having a lot of debates on everything that India faces. And, increasingly, a lot of that is happening on a slew of new websites such as Scroll.in, The News Minute, Newslaundry, The Quint, among dozens of others that have launched in the last 2-3 years. One of the most shared pieces on The Wire was a 2,300-word piece on US shenanigans on trade negotiations, based on WikiLeaks documents. On Huffington Post India, it was a blog arguing that contemporary feminism is not adequately accounting for motherhood. On Quartz, which has only three editions globally — in the US, Africa and India — both global and India stories do well.

Data suggests that young Indians don’t want to read newspapers. But there is a huge thirst for long reads online. Representation Pic/Thinkstock