It has been more than four years since I went on Facebook. And my Twitter journey began exactly two years ago. Both happened under immense pressure from my better half to ‘be with it’. Now, the pressure to go on WhatsApp is rising -- from the better half and from all my friends who are chatting on it constantly. And that has brought me to the question -- when do I work?

A huge amount of my time and that of several people like me goes in checking their FB page or Twitter feeds. This is not simply scrolling down but actually answering tweets, verbal parrying or general chatting. The convenience of social media -- you always have a mobile phone and are usually online -- means that you are socialising every minute of the day. The whole idea of just exchanging ideas with fellow professionals or colleagues only at an office party/cocktail or of talking to friends only over coffee or a meal seems outdated. You could be talking to several hundred people throughout the day.