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The stress of festival gifting
Updated On: 19 October, 2015 02:15 AM IST | | Smita Prakash
You can never get it right. Not the list, not the gift. So the first step towards nirvana from stress of festival gifting is to accept this fact

You can never get it right. Not the list, not the gift. So the first step towards nirvana from stress of festival gifting is to accept this fact. Navratri, Dussehra or Diwali, it is a time for feasting and fasting and gifting, whichever part of the country you live in.
Advertising for gifts reaches a crescendo in these two weeks. Almost 70% of annual ad budgets are spent during the one month of this festive season. Sales of luxury goods also peak during this period. It is considered auspicious to buy homes, gold and diamond ornaments, silver goods, electronics and any major item of purchase that you have been saving up for. It is also a time to stress over these and what you have to gift people because it is expected of you!
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