My new book Business Sutra describes the concept of three bodies: the physical one we are born with, the mental one we construct with our imagination in our heads and the social one that we build around ourselves to position us in the world.

While we claim that we work to feed our physical bodies, most of our ambitions and desires are driven by the desire to sustain our social bodies which in turn props up our mental bodies. u00a0The story goes that Markandeya has the boon of immortality, yet he feels great fear. One day, he sees the rains fall and the oceans rise until the whole world, every mountain, continent and person he knew, every village and city he’d visited, get dissolved.u00a0