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The topsy-turvy world of consumer behaviour

The talk in the corridors of Mumbai University is more about politics than education these days

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Not being an economist or a writer on affairs economic, I cannot write a genuflecting column the minute Narendra Modi says taxation should be abolished and then quickly backtrack when the BJP changes its mind. Nor, to be honest, can I make sense of India’s economic climate. It’s in a bad way, say most, and I am sure they are right. But, as a consumer or just an observer of consumer behaviour, it’s all topsy-turvy.


Makes no Sense: Despite economic experts stating that the country’s economic climate is bad, market places and malls are thriving. File Pic

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