Despite a series of revelations for The Observer about the brutal conditions in garment factories, companies, western consumers and India are still complicit in turning a blind eye.u00a0Until three years ago I did not believe in magic. But that was before I began investigating how western brands perform a conjuring routine that makes the great Indian rope trick pale in comparison. Now I believe someone has cast a spell over the world’s consumers.

Kids work in the backstreets of slums in major metropolitan cities of India to support thriving garment brands. File Pic/ AFP