The Shiv Sena, which started out in Mumbai as a party representing the 'Marathi Manoos' (the native Marathi speakers), is now embracing Konkani to expand its footprint in Goa.

Though Konkani is the state language of Goa, Marathi is also used in the coastal state which borders on Maharashtra, and the local Sena unit has always coined its slogans in Marathi. But the party, which doesn't have any member in the Goa Assembly despite contesting the last election in alliance with the Maharashtrawadi Gomantak Party and the Goa Suraksha Manch, is now seeking to woo Konkani-speakers.