This year has brought so many firsts and new experiences and this year’s Earth Day, April 22, will certainly be among them. While people can’t get outside and participate in the same outdoor and collective experiences in person, they are celebrating the Earth on Twitter this year.

 The conversation on Twitter has spiked 285% around the discussion of 'action' and 'innovation' in sustainability and there have been more than 1 million Tweets tying this period of COVID-19  to impacts on the environment and 20 million unique Tweets about the environment since last Earth Day.