Ahead of the Union Budget 2026, the BJP has launched a nationwide outreach strategy with press conferences at 150 locations, digital campaigns, influencer engagement, and public interactions to highlight the budget’s vision, priorities, and benefits across India
Prime Minister Narendra Modi arrives to address the media during the Budget session of Parliament ON Thursday. Pic/PTI
Ahead of the Union Budget 2026 that will be announced by the Finance Minister on Sunday, February 1, the Bharatiya Janata Party (BJP) has prepared a comprehensive nationwide strategy to publicize it.
As reported by news agency ANI, all Union Ministers, Chief Ministers of BJP-ruled states, and senior party leaders will address the media through press conferences across the country about the budget. BJP also plans to organize press conferences at nearly 150 locations nationwide.
The Union Budget Outreach Campaign 2026 will be organized from 1 February to 15 February, during which a series of programs and interactions will be held. The aim of the programs will be to highlight the vision, priorities, and benefits of the budget.
Extensive outreach program by BJP
In addition to on-ground activities, the BJP will also run an extensive digital outreach campaign. The key highlights of the budget will be promoted across social media platforms, with active engagement of social media influencers.
Special emphasis will be placed on reaching the youth and wider audiences through short video reels and digital content.
To ensure effective coordination and implementation of the campaign, the BJP has also constituted a dedicated team under the leadership of National General Secretary Tarun Chugh for promoting the Union Budget 2026. The team includes Saroj Pandey, Shrikant Sharma, Narendra Raina, GVL Narasimha Rao, Gopal Krishna Agrawal, Anil Antony, Sanjay Tandon, and Guru Prakash Paswan, as reported by news agency ANI.
BJP further aims to take the budget's message to every section of society and underline its commitment to inclusive growth and national development.
MDMK alleges the Union Budget will be against BJP
Meanwhile, Marumalarchi Dravida Munnetra Kazhagam (MDMK) General Secretary Vaiko alleged that the upcoming Union Budget will be biased against Tamil Nadu, accusing the Bharatiya Janata Party (BJP) of indulging in language politics and attempting to mislead the people of the state. Speaking to the media on Thursday, Vaiko further said that the Centre would continue its alleged biased approach towards Tamil Nadu while attempting to appease the state rhetorically.
Vaiko further said, "The Union government would once again discriminate against Tamil Nadu in the upcoming Union Budget. The BJP would try to deceive the people by praising Tamil Nadu, Bharathiar, and Sangam literature in Hindi. Prime Minister Modi's daydream of fooling Tamil Nadu will never succeed," as per ANI.
(With inputs from ANI)
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