The rising gold prices failed to play spoilsport or deter Puneites from purchasing gold on the auspicious day of Dussehra yesterday. Even as the price of the precious metal has reached Rs 31,200 per 10 grams (24 carat grade), people, mostly women still find it difficult to defeat the urge to splurge.

Auspicious: A jewellery shop on Laxmi Road that witnessed a major rush of buyers yesterday. Pic/Krunal Gosavi