The government aims to make Varanasi, also known as Benaras or Kashi, a fruit and vegetable export hub. Major production of fruits and vegetables grown in the region and adjoining districts will be branded as 'Benaras Brand' and 'Kashi Brand,' respectively and marketed and exported to the world market, and step towards making the country achieve the USD 5 trillion economy.

Fruits and vegetables produced in Varanasi and adjoining districts are preferred in the global markets, which is why the Centre has planned to make Varanasi a hub for exporting fruits and vegetables. According to Pawan Kumar Barthakur, Chairman, Export Development Authority, the exercise has started and he added that in 2018-19, fruit-vegetable exports from Uttar Pradesh amounted to Rs 277.98 crore out of which Varanasi and surrounding areas accounted for 40 per cent of the amount.