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Why digitisation is good news for you

Come Dine With Me pits four people in a fun competition. Each has to cook and host a meal for the other three. On their way home in the taxi the guests are asked to rate the host.

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Vanita Kohli-KhandekarCome Dine With Me pits four people in a fun competition. Each has to cook and host a meal for the other three. On their way home in the taxi the guests are asked to rate the host. The person with the most points at the end of day four, wins a thousand pounds. It has some nasty moments, some hilarious ones and some sad ones. But the human drama goes way beyond the food as people’s biases are revealed. The show used to air every weekday on BBC Entertainment. It was one of my favourites along with Hustle, Sherlock and Spooks on the same channel.

BBC Entertainment was pulled off air on December 1. The reason — both CBeebies, BBC’s kids channel, and BBC Entertainment were not making enough money. Both are specialised, somewhat niche, genres in India. They cannot reach the numbers that advertisers will flock to. So subscription revenues were key. With those not coming in, BBC Worldwide pulled the plug on these two in India.

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