Not Pinto, we are talking about the unibrowed painter. The excess-hair-between-the-eyebrows look is set to become a fashion statement, as Decembrow, an initiative by Feministing(.com) urges you to grow a unibrow to generate funds and awareness for women's health. Across the globe, supporting a cause has taken on a whole new avatar, with groups asking you to shave your head and grow sideburns for a good cause.u00a0Sowmya Rajaramu00a0finds out why charity isn't always serious business

Beat cancer with a bald head.

Cure depression with a moustache worthy of a Maharaja.

Generate awareness about HIV AIDS in Africa with sideburns to rival Wolverine's.

Help out a women's charity by not tweezing your eyebrows until you look like bohemian painter Frida Kahlo.
And if real hair isn't your thing, get a virtual Santa beard to wallop leukaemia out of the way. 'Tis the season to get hirsute, after all. Oh, did we say hirsute? We meant charitable.

Charity is no longer just about hard work, lectures and boring campaigns. With quirky initiatives like the World's Greatest Shave, Movember, Decemburns, and Decembeard, supporting a cause to raise funds for a charity is easy, and exciting.

All you have to do to create awareness and source funds for any cause that tugs at your heart, from HIV AIDS to prostate cancer, is find a sponsor for these wacky concepts.

Frida Kahlo de Rivera was a Mexican painter, born in 1907. Remembered
as much for her use of intense, vibrant colours as her unibrow, she is
one of the first iconic names that come to mind when we think of
unplucked eyebrows. A unibrow (or monobrow) refers to the presence of
abundant hair between the eyebrows, so that they seem to converge to form
one long eyebrow. The Sesame Street character Bert sports a unibrow which
he often wrinkles up as a result of aggravation from his roommate Ernie.
Hindi film actress Kajol sports a distinct unibrow. Pic/AFP photo

Play a game, save the snow leopard
Coins for Change, a Walt Disney and Club Penguin initiative that kicked off last week, involves kids who donate virtual money to various charities that provide medical help, build safe places and raise environmental awareness.

The money is earned by playing Pizzatron 3000, Paint by Letters and other virtual educational games. At the end of the event which runs till December 27, the players' virtual donations will serve as votes to determine how a $1 million contribution from Disney Online Studios will be divided among pre-selected charitable projects.
Club Penguin is a virtual zone for children aged six to 14 to interact and collaborate in a supervised environment. Nitin Chawla, executive director, Disney Interactive Media Group, India, says, "Coins for Change seeks to empower children who use Club Penguin to choose a cause that matters to them, helping them affect real change. The 10-day campaign allows players to donate the virtual coins they earn by playing games online, to real-world causes."

So you have six year-olds doing their bit for snow leopard conservancy, education programmes for kids in Himalayan schools, and Haiti earthquake victims. Clearly, big results don't necessarily mean hours of back breaking labour.