<p>With nearly 17,000 tweets, Indian Twitter was flooded with the hashtag &lsquo;pawrihorihain&rsquo;, all thanks to the viral video by Pakistani influencer Dananeer.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100&#37 - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CK9JmaXBEtc/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13">
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CK9JmaXBEtc/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Dananeer | ?? (@dananeerr)</a></p>
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<script src="//www.instagram.com/embed.js" async=""></script>
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<p>While the video was trending in Pakistan since last week, it caught the attention of the Indian internet after Yashraj Mukhate gave it his musical touch, triggering a trend which has now seen participation from several social media-savvy brands and companies.</p>
<p>Dananeer, who divides her time between Islamabad and Peshawar, has a following of over 4 lakh on Instagram, where she often posts videos mocking 'burgers'. A 'burger' or 'burger bacha' in Pakistan is slang for people who try to emulate Western culture.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100&#37 - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CLMZ6fRHVK9/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CLMZ6fRHVK9/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Yashraj Mukhate (@yashrajmukhate)</a></p>
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<p>In a video posted on Instagram earlier this month, she was seen pointing first to her car and then to her friends before explaining to viewers that the group was partying. "Yeh humari car hai, yeh hum hain, aur yeh humari pawri ho rahi hai (This is our car, this is us and this is our party going on)" she says in the short clip.</p>
<p>The original clip has been viewed over 2.7 million times on Instagram - spawning innumerable spoofs, parodies and memes.</p>
<p>The #pawrihorihai trend has inspired some of the funniest posts from celebs, brands, banks and even government agencies. Have a look:</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">You may not be able to 'PAWRI' like that, but you can join our party to bust fake news! <a href="https://twitter.com/hashtag/pawrihoraihai?src=hash&amp;ref_src=twsrc-Etfw">#pawrihoraihai</a> <a href="https://twitter.com/hashtag/PIBFactcheck?src=hash&amp;ref_src=twsrc-Etfw">#PIBFactcheck</a> <a href="https://t.co/0pFB24WBet">pic.twitter.com/0pFB24WBet</a></p>
&mdash; PIB Fact Check (@PIBFactCheck) <a href="https://twitter.com/PIBFactCheck/status/1360523315207565313?ref_src=twsrc-Etfw">February 13, 2021</a></blockquote>
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<p dir="ltr" lang="en">We joined the pawri!! <a href="https://twitter.com/hashtag/pawrihorihai?src=hash&amp;ref_src=twsrc-Etfw">#pawrihorihai</a> <a href="https://twitter.com/hashtag/RanbirKapoor?src=hash&amp;ref_src=twsrc-Etfw">#RanbirKapoor</a> <a href="https://twitter.com/hashtag/PriyankaChopra?src=hash&amp;ref_src=twsrc-Etfw">#PriyankaChopra</a> <a href="https://t.co/oawcuQtFVO">pic.twitter.com/oawcuQtFVO</a></p>
&mdash; Eros Now (@ErosNow) <a href="https://twitter.com/ErosNow/status/1360604127315697664?ref_src=twsrc-Etfw">February 13, 2021</a></blockquote>
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<p dir="ltr" lang="tl">Aise offers ho toh pawwrty toh banti hai. <a href="https://twitter.com/hashtag/YONOSBI?src=hash&amp;ref_src=twsrc-Etfw">#YONOSBI</a> <a href="https://twitter.com/hashtag/PawriHoRiHai?src=hash&amp;ref_src=twsrc-Etfw">#PawriHoRiHai</a> <a href="https://t.co/QJRmCtZ6jr">pic.twitter.com/QJRmCtZ6jr</a></p>
&mdash; State Bank of India (@TheOfficialSBI) <a href="https://twitter.com/TheOfficialSBI/status/1360809258829275137?ref_src=twsrc-Etfw">February 14, 2021</a></blockquote>
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<p dir="ltr" lang="en">Yeh humari car hai<br />Yeh hum hai<br />Hope we&rsquo;re not too late to the parrrrty <a href="https://t.co/sfQcOXlODa">pic.twitter.com/sfQcOXlODa</a></p>
&mdash; Netflix India (@NetflixIndia) <a href="https://twitter.com/NetflixIndia/status/1360470508559548416?ref_src=twsrc-Etfw">February 13, 2021</a></blockquote>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CLMyLIRpwL2/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by zomato (@zomato)</a></p>
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<script src="//www.instagram.com/embed.js" async=""></script>
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While the video was trending in Pakistan since last week, it caught the attention of the Indian internet after Yashraj Mukhate gave it his musical touch, triggering a trend which has now seen participation from several social media-savvy brands and companies

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Home / News / Offbeat News / Article / Brands join the 'pawri' as Pakistani influencer's video goes viral