Guadalajara. Is that a name, place, animal or an object? For many of our readers, it might not be an easy guess. But perhaps if you're a diehard fan of the TV sitcom Friends, this would be a sitter. It is a city in Mexico where soap opera star Cecilia Monroe, played by the iconic Susan Sarandon, was heading to after she was knocked off the show Days of our Lives. Joey, true to his character, had no clue, and confused it with La Guardia airport.

This city in the Central American country was in the news recently when UNESCO named it as the World Book Capital for 2022. So why should this resonate in far-off Bombay, you'd ask? Because, it made us think of the possibilities if a similar scenario were to unravel here, and how it would benefit our city as a whole.