Yesterday, this paper carried a debate about how ethical it is for stars to endorse fairness creams. With more fairness creams coming into the market, the birth of the metrosexual male and the increasing tendency to rope in Bollywood stars as brand ambassadors is on the rise.

There are now several stars pushing creams onto aspiring consumers. These creams profess to leave you several shades lighter, take away your tan, and give you glowing skin. In other words they claim to leave you looking fairer -- and in words not spoken -- lovelier, more desirable for a job or a spouse.