Predictably, the hype machine has gone into overdrive after Cheteshwar Pujara, the Rajkot run machine, as he has been labelled, has been picked to fill in the No 3 slot left vacant by the solid Rahul Dravid.

The media, including this newspaper is in the business of hype. We also have a penchant for labels and monikers, The Wall for Dravid, Silk Smitha, King Khan — which makes newspapers and tabloids what they are.