Some years from now, they will add a new course in advertising schools and management institutes—the new breed of Mad Men, the smart MBA-ites, who emerge from these prestigious institutions with their formulae and fundas and foolproof theorems, wide eyed and bushy tailed.

And so, they will sit around plush boardrooms, cheek by jowl with their gurus, veterans who have the sharpest minds in the business, who’ve launched brands of Sunflower cooking oil, SUVs, soaps, soft drinks.