The film industry is undoubtedly one of the fastest growing and richest industries in the country. It is here that the filmmakers’ and the stars’ egos get massaged only when their films make at least Rs 100 crore or Rs 200 crore. Corporate firms and star filmmakers don’t think twice before pumping in large amounts of money not only in the making of a film, but also in its publicity.

Year after year, the publicity budget of films is being raised, because everyone is well aware that the more in-your-face the film is, the larger number of people will watch it on the first day and, thus, propel a filmmaker into the Rs 100 crore club in the opening weekend itself.