The FIFA World Cup has started in the USA and Mexico and unless you are a die-hard football fan, you aren’t going to stay up and watch the matches unless it’s your favourite team or your favourite player is playing in it. Maybe once it gets to the knockout stage, you might make the effort to stay up and watch the matches.

Since the USA is the co-host and their TV channels have paid a small fortune to acquire the rights, they will air the matches at what is prime time for their viewers. After all, they need to recover the cost or at least part of it for the sum they have paid to get the rights. There are also some breaks apart from the usual half-time one during the match, ostensibly because of the heat, so we are informed but mainly to air some commercials.