The Nepal earthquake has set into motion a series of events, even as tremors continue to rattle the people of the region and rescuers struggle with numbers. In this age of instant coffee, instant communication, instant comment and instant criticism, come the instant charity efforts.

With numbers of fatalities still swelling and fear of landslides imminent, several charity organisations have started pressing social media buttons, setting up relief pages and urging people to contribute to help the victims in different ways.