Mumbai Mayor Ritu Tawde has launched the BMC’s flex-free campaign by removing unauthorised banners and posters in Ghatkopar East. The civic body plans stricter enforcement, mandatory QR codes for authorised hoardings and a 72-hour deadline for resolving citizen complaints, reports stated. 

The campaign certainly has a catchy label: ‘Shadu Bappa Daha Diwas — Flex-Mukt Mumbai Three Hundred and Sixty-Five Diwas’. While this may be primarily about flex, we also welcome that the civic body is flexing (pun intended) its muscle, moving to rid the city of all unauthorised hoardings, broadening the ambit from flex-mukt Mumbai to banner-mukt Mumbai.