I prefer luminaries
Updated On: 04 October, 2020 04:28 AM IST | Mumbai | Rahul da Cunha
Do people buy from filmstars? Well, Dream Girl Hema Malini has been endorsing a brand of water purifier, since IPL began. But, no one I know, buys this brand, except Dharam, Esha, Sunny and Bobby Deol

Illustration/Uday Mohite
So, I am an IPL guy. Whether the tournament is played in India, or South Africa or Sharjah, or UAE or Dubai, I'm fully involved. Even for IPL 2020, with no spectators present, I am my own cheerleader, commentator, coach, canned applause, crowds. Yeah, I'm that super fan.
This edition of cricket's most high profile T20 tournament, has an equally exciting "side show"—the ads. The ones that run between each over—oh boy, each one has more excitement than some of the matches. In fact, they are so full of energy, logos, colour, actors, noise that for the life of me, I cannot remember most of the brands being advertised. But, in modern advertising, it is not important what the brand is, but who's the brand ambassador.
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