Only the other day, Doordarshan’s presenter for its London Olympics coverage boasted about the channel being able to provide all-day action from the Games. When it mattered the most — Air Rifle shooter Gagan Narang’s quest for the country’s first medal at this Olympics — Doordarshan failed to catch the qualification action. So did ESPN and Star Sports, channels that have earned reputation over the years.

Indian viewers also missed out on watching badminton gold medal hope Saina Nehwal’s opening victory and couldn’t watch boxer Jai Bhagwan raising his hands in delight following his bout.