No, no, not that old: I am on Instagram; even post on occasion! Which isn't quite the same thing as being able to instantly grasp the sub-universe that exists within though. Be gentle as you judge, but I actually discovered Instagram as a genuine sub-culture of public figures (most of them unknown in the real world) - wholly building on blocks of fame, based on personal branding, where every minute is an event and the event is the person herself - only sometime mid last year, in Delhi.

We'd organised a bloggers' meet - new-age version of a press conference - to introduce the line-up of films curated at the Jagran Film Festival. Seemed like a simple thing to do. Show a few movies. Talk about the rest. Enticing film buffs with artsy stuff isn't so hard. They're usually jhola types, starved of quality entertainment, anyway.