Sometimes, I notice my brother trolling my trolls. He goes through each comment and gives it to many faceless accounts. I answer back at my trolls too; many of them comment on this column or just on my unfiltered thoughts and are pretty brutal. But mostly, I exercise the perks that come with owning my own account — I delete comments and I block people. And if something goes viral, and comments are too many, I ignore them. Most trolls start fighting with each other when they don’t get any attention.

Is that what Rashmika Mandanna and Vijay Deverakonda should have done? They got brutally trolled on social media after their appearance on Koffee with Karan, by me as well, who wrote a post about how the things they said made me believe that they both need therapy and should not talk about their relationship in public. If I had been them, I would have let my social media manager handle the backlash and gone off on a vacation. I am a rich celebrity after all — let them hate, let them critique, I would have said.