In the war against drink driving, the Mumbai police have carried out awareness drives, captured the city's attention with memorable tweets, launched an on-the-spot e-challan system and roped in celebrities to lend their name and fame to anti-drink driving campaigns.

The cops have increased the number of check posts, deputed over 1,000 personnel on the roads and handed out more breathalyzers to them. But, none of it has worked. Rather, the number of fatalities caused by drink driving has increased by 114 per cent in the last five years.