Even as you read this, the Pan Bahar vs Pierce Brosnan controversy simmers on, like an action-packed James Bond flick. The manufacturers of Pan Bahar have hit back at Brosnan's claims that he was deceived into advertising a product he did not know about and said there has been no violation of the contract signed by the Hollywood star.

Now Brosnan is demanding that his images be dropped from the ads as he claimed he did not know it was injurious to health. Slammed on Twitterati by fans and at least one prominent city oncologist, the former 007 thought he was endorsing a mouth freshener.