If you are a reader of this column, you will remember my rant on the fashion magazine editor who deemed peacocks on Pedder Road an indicator of the tax bracket of the people who live there. You could say it came from a caustic place in my heart that wants to attack people who always make an intrigued, and surprised, face when I tell them where I stay, and ask, “Why Goregaon”? And so, I made a Reel on “Why Goregaon?” It tried to explain why Goregaon is such a cool suburb — and why nobody, especially people staying in SoBo, and Bandra West, should ever ask “why Goregaon?” I cited examples — It’s five minutes from the Metro, eight minutes from Goregaon station, 10 minutes from the Western Express Highway, six minutes from a really cool mall, five minutes from a pilates class, eight minutes from a landscaped garden…. You get the drift.

I expected the Reel to go viral, but it did more. It went very viral — it has 110k views as of now, and had been shared 5.1k times, and had 216 comments. And, I felt vindicated.