mid-day Opinion: This ‘Melodi’ is very, very spicy
Updated On: 22 May, 2026 09:15 AM IST | Mumbai | Aastha Atray Banan
Learn from the pros! The “Melody” moment between the PM and Italian PM Giorgia Meloni teaches us valuable lessons in social media marketing and virality

A screengrab from a video posted on May 20, in which Prime Minister Narendra Modi gifts a pack of Melody toffees to his Italian counterpart, Giorgia Meloni, during a meeting in Rome, Italy. Pic/PTI
My friend from college, and journalist, Samidha Sharma noted on one of our shared WhatsApp groups that the colour of PM Narendra Modi’s pocket square matched that of Italian PM Giorgia Meloni’s sweater — it was a light pink. Now we were asking ourselves if that was also a strategic plan — much like the “melody” video that swept social media like a wave on Wednesday, during a diplomatic visit by the PM to Italy. The only thing that could give it stiff competition was Salman Khan’s multiple selfies, uploaded after his run-in with the paps, proclaiming that he may be 60, but he hadn’t lost the fight.
There was also the other niggle on social media — the one about Norwegian journalist Helle Lyng going viral for asking the PM questions about press freedom. That story itself has taken a turn. In an interview with NDTV journalist Gaurie Dwivedi, Lyng struggled to shed light on what she knew about India other than yoga and curry, and what she thought of racist stereotyping in a controversial cartoon published in one of the Norwegian newspapers.
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