A commercial created for an online apparel brand featuring a live-in lesbian couple has gone viral. The Anouk Ethnic Apparel’s advertisement titled ‘The Visit’ and part of the brand’s ‘Bold Is Beautiful’ campaign shows a lesbian couple getting ready to meet the parents of one partner. The nervousness is evident, just like any other couple feels before meeting parents. It is path breaking even if were one to use a cliche, simply because commercials have not in any significant way touched upon the Lesbian Gay Bisexual Transgender (LGBT) aspect. It is early days yet, but with the response that the advertisement is generating, the positive likes and of course a few negative comments it is evident that it has created a buzz and also triggered some introspection.

In May last year, this paper ran a piece about how Fastrack, a youth-centric brand of watches and eyewear ran a lesbian-themed advertisement, featuring two girls. The tagline read: Come out of the Closet. Move on. At that time, the creative director of the agency who made the ad had stated that gay-themed advertising should be part of our industry.